I am Alexander Wintsch, an artisan born in Barcelona. I spent part of my childhood in Switzerland, the country of my mother’s birth, who instilled in me a passion for the mountains and skiing. All this is reflected in each of my designs.

I started as a craftsman of monocles and glasses thanks to my father, and with his help I opened my first workshop in Madrid, where I designed frames inspired by tradition, and making each one of them part of my family.

And now, almost four decades later and being one of the most innovative designers in the optical sector, at an international level, I am about to recall those first designs where detail and quality are my hallmark.


While traveling with my mother, Mireya, she told me stories of her travels, discovering unique cultures and meeting people who inspired her.

It was her job as a flight attendant, which made her fly over the Swiss mountains and fall in love with the beauty of such majestic mountains.

Year after year, trip after trip, a collection was born that today is the fruit of every memory, of that precious and adventurous life that my mother lived. Also, in honor of those moments, each design is named after those mountains.

In short, it was his way of seeing the world and his values, which today seal the firm Alexander Wintsch.


“Design is complex and I put all my senses into creating it, which is why each Icons model is like a member of my family: irreplaceable and unique”

Alexander Wintsch